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Infusing short-form videos into a hotel’s social media marketing drives interest and bookings by delivering consumers the bite-sized, impactful content they crave.

Google Hotel Search Results host the complete funnel for many travelers, from destination research and trip inspiration to booking reservations and beyond. When we first published this article in 2018, Google had already made significant strides within the travel space. Now, there are even more ways to browse hotels and flights, which keeps marketers on their toes.

TravelBoom’s 2025 Booking Trends Study has revealed a clear and valuable insight: U.S. travelers overwhelmingly prefer to plan and book their trips within a 1–3 month window. For hotel marketers, this predictability creates a prime opportunity to align promotions, timing, and messaging with real guest behavior.

In the hotel world, it’s not enough to just hope people find you. You’ve got to guide them through every stage of the travel planning journey, from that first spark of awareness to the moment they click “book now.” That’s where the hotel marketing funnel comes in.

Metasearch channels combine the broad reach of OTAs with the conversion potential of direct booking.

Discover the must-have features of a high-converting hotel website in 2025 to boost direct bookings, reduce OTA reliance, and drive higher profits.

If you’re an independent hotel, resort, or management group still relying heavily on online travel agencies (OTAs), you’re not alone—and you’re not maximizing your profit potential.

Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can make or break a website experience.

Learn why the mobile experience matters more than ever and how to optimize your hotel website to improve every step of the mobile booking journey.

This guide explains how to personalize the hotel marketing funnel across the entire guest journey: from the first website visit to post-checkout engagement.

The hospitality industry is highly competitive, making it an ongoing challenge to win over potential guests. But a powerful social media marketing trend can offer big help for hotels, especially when it comes to attracting younger audiences. When used effectively, influencer marketing for hotels can deliver powerful benefits including new perspectives, fresh and authentic content,…

57% of YouTube users and 54% of Instagram users trust influencer recommendations over traditional ads. Learn how hotels can leverage authentic influencer marketing to drive direct bookings.