June 15, 2021 · Phil Foriska
Author: Phil Foriska
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February 16, 2021 · Phil Foriska
Fuel Hotel Marketing Podcast: Episode 177 – Secrets To Optimizing Your Hotel Website Conversion Rate
During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that shoul...
July 27, 2020 · Phil Foriska
The #1 Most Important Factor In Travel in 2020
It’s no secret that consumer sentiments on travel have been shifting tremendously throughout 2020. From the initial declaration of the state of emergency to today, we’ve seen people become afraid to travel, to being excited to travel, back to ...
June 15, 2020 · Phil Foriska
Timeline For Targeting Specific Markets During Recovery
There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline o...
April 21, 2020 · Phil Foriska
A How-To Guide For Targeting Drive Markets
How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a g...
March 23, 2020 · Phil Foriska
How To Adjust Your Advertising Strategy Right Now
Through trying and difficult times, TravelBoom is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for suc...
September 6, 2019 · Phil Foriska
Top 15 Ways to Refine Your Ad Targeting
Using these targeting options can quickly become overwhelming. If you need help with refining your ad targeting, contact TravelBoom today!
August 31, 2018 · Phil Foriska
3 New Tactics to Improve Your Hotel PPC
Google has just added some more ammo to our hotel PPC arsenal. Find out how you can deploy these 3 tactics into your PPC strategy today!
March 13, 2016 · Phil Foriska
Will Recent SERP Changes Impact Hotel PPC?
Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.
October 9, 2015 · Phil Foriska
Dayparting in AdWords and BingAds
Looking for Step-by-Step instructions for Ad Scheduling (a.k.a Dayparting) for BingAds and Google AdWords? Check out this article for all the info you need!
October 2, 2015 · Phil Foriska
Google Releases Customer Match For Adwords
Google's new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.
June 11, 2015 · Phil Foriska