November 21, 2022 · Pete DiMaio
Author: Pete DiMaio
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July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Pete DiMaio
Disaster Planning Communications Guide For Hotels
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster yo...
April 20, 2022 · Pete DiMaio
Leisure Travel Study: How Gas and Rising Costs Will Impact Leisure Travel
TravelBoom just concluded an extensive survey to frequent travelers to uncover insights into how the rising cost of travel will impact 2022 and beyond. Over 2,000 travelers completed the survey and the data will absolutely impact how hotels adapt ...
April 11, 2022 · Pete DiMaio
Why Meta Matters For Direct Hotel Bookings
Why does meta matter for independent hoteliers? Simple - if you're not owning your space in meta, you're giving guaranteed bookings right to the OTAs, costing you money, guest relationships, and future revenue opportunities.
January 14, 2022 · Pete DiMaio
Hotel Photography: The Asset You Aren’t Assessing
Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can mak...
October 25, 2021 · Pete DiMaio
The Definitive Guide to Black Friday for Hoteliers
TravelBoom has created a definitive guide to walk you through everything you need to know for your Hotel Black Friday and Cyber Monday sales strategies. There's a lot to cover, so let's dive in.
September 3, 2021 · Pete DiMaio
Your Emails Are Failing Your Hotel’s Guests. Here’s What Needs To Happen.
There are three main reasons why hotels can have a high unsubscribe rate on their email marketing, and it all comes down to just one main point. Your emails are not relevant to their needs or travel habits.
July 23, 2021 · Pete DiMaio
Everything A Hotelier Needs To Know About Microsoft Clarity
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2...
June 22, 2021 · Pete DiMaio
Make Your Hotel More Kid-Friendly By Focusing On These Five Areas
Are you ignoring a major segment of your audience, and a vast majority of the true decision-makers, who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be ...
June 2, 2021 · Pete DiMaio
Hotel Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
Email is quite likely the number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting we...
June 1, 2021