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Cheerful young woman screaming the Top Hotel Marketing Myths

February 21, 2024 · Alyssa Fate

Top Hotel Marketing Myths Debunked

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myt...
Young woman sitting on boat in remote destination: attracting younger hotel guests

September 6, 2023 · Alyssa Fate

Attracting Younger Hotel Guests

While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most rece...
Woman packing suitcase for summer trip, including face masks and travel-sized antibacterial hand gels

August 9, 2023 · Alyssa Fate

Does COVID Still Have An Impact On Leisure Travel?

In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe.  A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...
Hotel Yoga

July 31, 2023 · Alyssa Fate

Wellness Travel

According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be e...
business associates having drinks and looking at a digital tablet in the lobby

March 28, 2023 · Alyssa Fate

Must-Have Hotel Website Features 

The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their ful...
man sitting at computer searching for how a headless website can improve seo

December 21, 2022 · Alyssa Fate

What is a Headless CMS

Once the standard for hotel website development, the traditional content management system, or CMS, was (and is still) used to store and serve elements related to content such as text, images and more to end users. Recently, aggressive advancement...
Social Media Marketing For Your Hotel

July 1, 2022 · Alyssa Fate

The Importance of Social Media Marketing for Hotels

In a day and age where consumers are living in a digital-driven society, the importance of social media marketing for hotels continues to grow exponentially. This inexpensive marketing resource provides a platform for you to be authentic, share yo...