Programmer sitting at desk setting up hotel website A/B test - graphic

February 24, 2023 · Alyssa Fate

Improving Hotel Website Conversion Rates with A/B Testing

Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t ...

man sitting at computer searching for how a headless website can improve seo

December 21, 2022 · Alyssa Fate

What is a Headless CMS

Once the standard for hotel website development, the traditional content management system, or CMS, was (and is still) used to store and serve elements related to content such as text, images and more to end users. Recently, aggressive advancement...

December 16, 2022 · Alyssa Fate

Promote Your Hotel Before It Opens – 10 Strategies For Success

Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...

Big Idea Concept, The man turns on the lightbulb in the maze-shaped brain

June 9, 2022 · Alyssa Fate

5 Marketing Psychology Tactics To Increase Direct Bookings

Updated for 2022: In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hot...

April 19, 2022 · Alyssa Fate

Social Media Post Ideas For Hotels

Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn't show any sign of slowing down. Hotel marketers can utilize these ideas to create a content cal...

Blog authors writing articles in website graphic

November 3, 2021 · Alyssa Fate

Choosing a CMS for your Hotel Website

One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...

Computer programmer sitting at desk writing code on computer

August 14, 2021 · Alyssa Fate

Top 10 WordPress Plugins For Your Hotel Website

With nearly 60K WordPress plugins available for hotel websites, making a selection can be daunting. From tracking to optimization to lead generation and more, WordPress plugins offer simplified solutions as an extension of your website. We’v...

July 16, 2021 · Alyssa Fate

The Who, What, When, Why & How of Hotel Website Redesign

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and ho...