September 6, 2023 · Alyssa Fate
Author: Alyssa Fate
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August 9, 2023 · Alyssa Fate
Does COVID Still Have An Impact On Leisure Travel?
In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe. A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...
July 31, 2023 · Alyssa Fate
Wellness Travel
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be e...
June 7, 2023 · Alyssa Fate
Social Media Post Ideas For Hotels
Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn't show any sign of slowing down. Hotel marketers can utilize these ideas to create a content cal...
March 28, 2023 · Alyssa Fate
Must-Have Hotel Website Features
The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their ful...
February 24, 2023 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t ...
December 21, 2022 · Alyssa Fate
What is a Headless CMS
Once the standard for hotel website development, the traditional content management system, or CMS, was (and is still) used to store and serve elements related to content such as text, images and more to end users. Recently, aggressive advancement...
December 16, 2022 · Alyssa Fate
Promote Your Hotel Before It Opens – 10 Strategies For Success
Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...
July 1, 2022 · Alyssa Fate
The Importance of Social Media Marketing for Hotels
In a day and age where consumers are living in a digital-driven society, the importance of social media marketing for hotels continues to grow exponentially. This inexpensive marketing resource provides a platform for you to be authentic, share yo...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chaser...
November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
August 14, 2021 · Alyssa Fate