PPC

Pay-per-click (PPC) advertising for hotels remains one of the most powerful tools in your marketing strategy, but if not properly optimized, it’s an easy way to overspend. As digital competition intensifies in 2025, independent hotels must become more strategic than ever. The goal? Attract high-intent travelers while staying laser-focused on ROI.

In the hotel world, it’s not enough to just hope people find you. You’ve got to guide them through every stage of the travel planning journey, from that first spark of awareness to the moment they click “book now.” That’s where the hotel marketing funnel comes in.

Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, we’ll discuss the leading way to snag your share of them.

Performance Max, or PMax, puts AI behind the wheel to drive customers to hotel websites and increase direct bookings. To be successful, hoteliers must understand how to use PMax to its full potential by guiding ad placements and audience targets.

Hotels tired of losing direct bookings to OTAs should leverage Google’s Property Promotion Ads to improve brand visibility in search results. These PPC ads aren’t new for hotels, but 2025 will bring updated features marketers should watch for. Plus, as people continue to limit discretionary spending, it is increasingly important for hotels to attract guests…

Leveraging Facebook’s various ad formats can help a hotel tailor its marketing campaigns to attract more potential guests and drive direct bookings. Facebook offers four basic ad types with countless customization options to help brands create ads to drive engagement, reach new audiences, generate leads, improve brand awareness, and achieve other marketing objectives. 

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.

In August 2024, the U.S. District Court for D.C. delivered a landmark ruling, finding that Google illegally monopolized the search market and violated the Sherman Antitrust Act. This decision has generated widespread discussion, particularly regarding its potential impact on the hospitality industry, where the majority of search-based traffic comes from Google.From a hotel marketing perspective,…

In the competitive world of hospitality marketing, hotel metasearch campaigns can be a powerful tool for driving bookings and boosting visibility. What Is Hotel Metasearch? Hotel metasearch is a search engine that aggregates and compares hotel rates from various booking sites and hotel websites. Metasearch engines like Google Hotel Ads, Trivago, and Kayak aggregate information…

Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to new time-saving features for creating, measuring, testing, and deploying ads. Combining trends in search…

Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners – check out our rundown on the basics of this exciting new program for hotels.