PPC

More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.

Display Demand Generation Targeting For Display Ads Tracking Display Ads Proper KPIs for Display Ads Google Trends: Google Search Console Site Traffic Bookings And Revenue Overall Display Campaign Success Review all of the above KPIs together to determine: 1. Did you increase the demand for the hotel? 2. Did the increase in demand increase the overall number…

Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here…

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping.If you plan on reaching out, consider the following messaging tactics. We’ll also include hotels and companies that…

If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is looking to take a trip. Most hotel marketers do the basics right.

Using these targeting options can quickly become overwhelming. If you need help with refining your ad targeting, contact TravelBoom today!

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to…