PPC

Are you new to PPC Ad Testing? We’ve got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.

Are you tired of shelling out exorbitant amounts of money to third-party booking sites like Expedia and Booking.com? If so, it’s time to switch to Metasearch and increase your direct bookings. In this informative video, TravelBoom’s Pete DiMaio explains what Metasearch is, how it can be integrated into your business, and the impressive results you can expect.

Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand…

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that…

The best OTA strategy for hotels doesn’t include OTAs. Well, sort of.In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary.However, if you’re looking to build more direct bookings and revenue, and avoid paying costly commission fees to Kayak, Trivago, Expedia, and countless other OTAs, you’re in the…

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows of the Topics API and its effects on hotel marketers and hotel PPC campaigns. What do hotels…

Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work.No, that’s not a typo.While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse to freeze your marketing efforts.If you want to maximize your success, here are 8 marketing…

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.

Display Demand Generation Targeting For Display Ads Tracking Display Ads Proper KPIs for Display Ads Google Trends: Google Search Console Site Traffic Bookings And Revenue Overall Display Campaign Success Review all of the above KPIs together to determine: 1. Did you increase the demand for the hotel? 2. Did the increase in demand increase the overall number…