PPC

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.There are four new campaign types rolling out within Google Ads (previously known as Google AdWords):…

These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly aren’t following these best practices. Here are 10 things you should be doing to run a successful hotel PPC…

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our…

Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!

Advertising in the travel space has never been more complex. Download our guide & learn how to align your hotel marketing with the travel shopping journey.

The Facebook Pixel is a great way for hotels to reach a warm audience. Learn more about the Facebook Pixel, how to create a pixel, & how to create custom audiences.

Hotel SERPs are a crowded space – how can your hotel gain more traction? We cover how you can gain more space in engines from a paid & organic perspective.

The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically focused on driving revenue. The trouble marketers can get into is when they think about all channels with a similar mindset. This can spell disaster.

Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.

Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.

Looking for Step-by-Step instructions for Ad Scheduling (a.k.a Dayparting) for BingAds and Google AdWords? Check out this article for all the info you need!

Google’s new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.