Travel Trends

This guide explains how to personalize the hotel marketing funnel across the entire guest journey: from the first website visit to post-checkout engagement.

The hospitality industry is highly competitive, making it an ongoing challenge to win over potential guests. But a powerful social media marketing trend can offer big help for hotels, especially when it comes to attracting younger audiences. When used effectively, influencer marketing for hotels can deliver powerful benefits including new perspectives, fresh and authentic content,…

57% of YouTube users and 54% of Instagram users trust influencer recommendations over traditional ads. Learn how hotels can leverage authentic influencer marketing to drive direct bookings.

Discover how influencers are reshaping travel bookings in 2025. Learn which platforms drive the most hotel reservations and how independent hotels can leverage influencer marketing to increase direct bookings.

Understanding your guests is the key to more effective hotel marketing. A well-crafted hotel guest persona ensures that the right travelers see the right messages—whether it’s a mother discovering your kid-friendly amenities or a couple finding a spa package tailored to their romantic getaway. By segmenting guests into distinct archetypes based on preferences and behaviors,…

Leisure travel has long been one of life’s most fulfilling pursuits, offering an opportunity to connect with new cultures, recharge, and create unforgettable memories. But as we step into 2025, hoteliers face a rapidly shifting landscape. Economic pressures and changing consumer behaviors are reshaping how, when, and why travelers choose to embark on their journeys.

For modern-day hoteliers to find success, it’s high time to bid a fond farewell to the days of running ill-informed, shot-in-the-dark ad campaigns and best-guessing at what will motivate traveler bookings. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference-maker. By using powerful, data-driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings — and boost their profits.

More and more, when American consumers are looking to purchase presents for friends and loved ones, they’re opting to gift experiences rather than material things — and for forward-thinking hoteliers looking to capitalize on this trend known as “experiential gifting,” a powerful tactic known as hotel experiential gift marketing can help them do just that.

Holiday marketing for hotels that showcases properties as easy, exciting experiential gifts entices shoppers to give loved ones getaways or resort gift cards. Whether viral decluttering techniques or a renewed emphasis on YOLO lifestyles influenced people’s preferences, more than 90% of adults today say they wish for holiday experiences over material gifts. Hoteliers can position…

The year 2025 is rapidly approaching, bringing a wave of innovative hotel marketing trends to watch for that will change hospitality industry advertising. To stay ahead of the curve and capture the attention of modern travelers, your hotel marketing strategy needs to be more than just “good” — it needs to be exceptional. At TravelBoom Hotel…

The summer season is a pivotal time for hotels, often bringing a surge in bookings and bustling activity. As the warmer months come to a close, it’s essential to take a step back and critically evaluate your marketing efforts. A comprehensive review helps identify successes and opportunities, allowing you to refine your strategies and enhance…