The summer season is a pivotal time for hotels, often bringing a surge in bookings and bustling activity. As the warmer months come to a close, it’s essential to take a step back and critically evaluate your marketing efforts. A comprehensive review helps identify successes and opportunities, allowing you to refine your strategies and enhance…
As summer winds down and kids return to school, it’s the perfect time for leisure-focused hotels to capitalize on fall’s untapped occupancy potential. Autumn’s cooler temperatures, smaller crowds, and vibrant foliage present a unique appeal, making it crucial to implement fall marketing strategies that attract and convert travelers. From crafting enticing seasonal packages to partnering…
In today’s competitive hospitality landscape, guest reviews are everything. Positive feedback can significantly impact your hotel’s reputation, occupancy rates, and RevPAR. But how do you drive more positive guest reviews? Let’s dive into some proven strategies. How Do You Get Positive Hotel Reviews? The foundation of a positive guest experience is setting clear expectations. Ensure…
In the fast-evolving hospitality landscape, adapting to consumer expectations is not just an option; it’s a necessity. Today’s travelers are looking for more than just a place to stay; they’re seeking convenience, flexibility, and personalized experiences, starting from the moment they book their stay. One of the most significant shifts we’re observing is in the…
TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts, bed and breakfasts, and independent boutique properties. Respondents chimed in from across the U.S., Canada, and locales outside of…
Finding creative marketing ideas for hotels to attract guests is easier with the help of influencers who offer new perspectives and fresh content. The hospitality industry is highly competitive, which makes winning over potential guests a challenge. For independent hotels and boutiques with limited staff, influencers can help fill in gaps and provide the authentic…
While a long-term marketing strategy is ideal, sometimes hotels are desperate for an immediate return, especially in times of need. This webinar will reveal four methods that impact your bottom line, quickly.Enjoy this informative and insightful webinar, recorded on March 20, 2024. Contact us today for a free personalized consultation for more help driving direct…
After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupancy in both top destinations and less-traveled locations. So, how does airbnb compete with hotels? Hotel vs Airbnb Airbnb offers private accommodations that often…
Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place…
TravelBoom and the South Carolina chapter of HSMAI presented this insightful webinar on the danger of hidden fees in the hotel booking process. Catch the full event below and uncover traveler sentiment related to resort fees based on a recent survey to 300 recent travelers, the latest in legislation related to hidden fees, and the…
Hotel tech trends include personalized services and top-notch amenities that cater to travelers, creating a seamless, comfortable experience. Integrating smart technology into hotel rooms to predict guests’ needs and increase their engagement with the space is a trend in the hospitality industry worth noting. Not only does the trend impress vacationers and business travelers alike,…
Hotels hewing to the latest website design trends can deliver an excellent customer experience that converts casual browsers into paying guests. When hotel website design reflects a brand’s look and feel, searchers get a solid first impression from the first click. Web design trends give hoteliers new tools to highlight property features and set guests’…
Stop settling for mediocre results. Partner with TravelBoom and transform your data into a competitive advantage.
