Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a customer. In order to close the uncertainty gap, your website must anticipate and answer questions that the shopper is likely to have during the research and purchase process. So, why do…
Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podcast, we take a look at 5 recent facts that we’ve stumbled upon and that are influencing our decision making. We…
Travel trend alert – Google’s foray into the world of online travel bookings begs the question, will Google eventually become an OTA? Find out here.
Travel trend alert – Travel startups like Airbnb have mastered the personal touch. How can hotels compete? See easy personalization ideas & trends here.
Travel trend alert – Loyalty programs are the up and coming battle ground for hotels. Read about the latest trends for hotel and resort loyalty programs.
Travel trend alert – Emerging technology is changing the face of the modern day hotel. What are the hottest tech trends for hotels in 2017? Find out here.
Travel trend alert: hotels are beginning to fight back against the OTAs with direct booking campaigns & are adjusting to the newbies of the sharing economy.
Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This culminated in the big brands spending millions on book-direct campaigns and the OTAs responding by…
Curious about what your hotel’s top priorities should be for 2017? We’ve got the rundown on the top 10 resolutions for success in the new year.
MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partnered with industry giant TripAdvisor to offer Instant Booking for their accommodations clients.TripAdvisor’s Instant Booking feature enables travelers to make reservations…
Google just rolled out massive changes to travel search engine results pages that will have a huge impact across the board for the travel marketing sector.
A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend.
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