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Are hotel loyalty programs a think of the past? In our recent study, we explore how guests perceive loyalty and what guests really want from a hotel.

Shocking as it sounds, the latest research by Fuel Travel and Flip.to shows that on average leisure travelers are only visiting 4.4 unique sites before booking. This is a massive decline from the past where research suggested upwards of 38 sites…

Does your hotel rate really matter? New study reveals what 6 factors people really care about when making a hotel booking decision. Find out here.

At TravelBoom, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t…

Travel trend alert: hotels are beginning to fight back against the OTAs with direct booking campaigns & are adjusting to the newbies of the sharing economy.

The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically focused on driving revenue. The trouble marketers can get into is when they think about all channels with a similar mindset. This can spell disaster.

Curious about what your hotel’s top priorities should be for 2017? We’ve got the rundown on the top 10 resolutions for success in the new year.

Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.

MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partnered with industry giant TripAdvisor to offer Instant Booking for their accommodations clients.TripAdvisor’s Instant Booking feature enables travelers to make reservations…