Latest News

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.There are four new campaign types rolling out within Google Ads (previously known as Google AdWords):…

Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks that you can Do Right Now to Optimize Your Google My Business Listing CLICK THE PLAY BUTTON BELOW TO START LISTENING.  If you like what you hear, please…

Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ROC event. Your Fueligan friends were in attendance and we break down what we learned at this year’s event. CLICK THE PLAY BUTTON BELOW TO START LISTENING.  If you like what…

Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issues any hotel will find with their marketing efforts and how to fix each one. CLICK THE PLAY BUTTON BELOW TO START LISTENING.  If you like what you…

Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode of the Fuel Hotel Marketing Podcast, we break down these changes, what it means for your hotel, and give you some proactive tips to ensure that you’re prepared for the SEO-volution.With all…

These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly aren’t following these best practices. Here are 10 things you should be doing to run a successful hotel PPC…

Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’s Fuel Hotel Marketing Podcast. CLICK THE PLAY BUTTON BELOW TO START LISTENING.  If you like what you hear, please leave a comment below, share it…

Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s largest review and hotel shopping platform.Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall…

It’s renewal time for TripAdvisor’s Business Listings for many properties and the prices are going up significantly. However, that’s not all that’s in the news, we at Fuel have been seeing a lot of odd happenings at the world’s biggest travel review system. Let’s look specifically at what we and our clients are seeing…

On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. CLICK THE PLAY BUTTON BELOW TO START LISTENING.  If you like what you hear, please leave a comment below, share it with your friends,…