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In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2020, we have heard very little about the platform in marketing news.  This doesn’t mean you…

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and how of hotel website redesign.Jump to section: Who What When Why How Who YOUR BRAND, duh.

Are you ignoring a major segment of your audience, and a vast majority of the true decision-makers, who hold your future in their hands?  If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer.  While parents may choose when to vacation, the…

It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!

The leisure travel market has seen wholesale shifts in behavior, technology, expectations, the economy, and more. As a result, hoteliers need to reinvent their marketing strategies to find and attract guests to fill rooms.  In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies…

Rising virus cases and concern of others not taking the virus seriously have likely weighed heavily on would-be travelers. So it’s no surprise in our latest consumer sentiment survey that the biggest reason people are cautious about staying at a hotel right now is: fear of guest interaction. This has been the top choice since…

Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this.Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will…