SEO

Writing great image alt text doesn’t have to be complicated. Learn what image alt text is and follow these quick and easy steps to make your alt text great for searchers and search engines.

Keyword research for hotels is an integral piece of your hotel’s performance online. Get expert tips that will help you find the best keywords for your site.

Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand…

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that…

Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly important for hotels, as prospective customers are typically looking for the best option that matches…

Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse to freeze your marketing efforts. If you want to maximize your success, here…

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and how of hotel website redesign.Jump to section: Who What When Why How Who YOUR BRAND, duh.

In this week’s Hotel Marketing Podcast, we talk about the hottest new digital trends for the hotel industry and mention a few of our favorite vendors.

It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!

Don’t worry, it’s not the death of SEO and it’s not another portmanteau with some random word strung together with ‘geddon’, like mobilegeddon. In fact, hotel SEO is very far from being dead and there’s new information from Google that should have good marketers very excited. Google is preparing to make a major change to…

With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW.  Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your…