Analytics

Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!

 What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. CLICK THE PLAY BUTTON BELOW TO START LISTENING. If you like what you hear, please leave a comment below, share…

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never return to your property? Hopefully you are the former rather than the later.In this Elf-inspired episode of…

Does your hotel’s booking engine live on a separate domain? If so, you’ll need to take a few steps to ensure Google Analytics is tracking properly.

At TravelBoom, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t…

Need help with Google Analytics campaign tracking? Here is a great breakdown of how to implement and common pitfalls you may encounter.

Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.

See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.

In this post we’re taking a look at some distinct data discrepancies in Time On Site and Direct Traffic between Adobe SiteCatalyst Analytics and Google Analytics.

A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend.

Use our handy guide to help pass your Google Analytics Individual Qualification. Helpful tips, definitions, course links, & more to pass the exam.

Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.