COVID-19 Hotelier Sentiment Study

2020 Study

What are hoteliers like you doing and saying about COVID-19?

The social and economic fallout from the COVID-19 pandemic has rocked the travel and hospitality industries. Deep customer concern over the spread of the virus, coupled with local, national and international social distancing regulations and travel restrictions have severely depressed demand for travel in 2020.

This study will help you understand the impact of COVID-19 on the hotel industry, the actions that have been taken to mitigate economic risks, how hoteliers are preparing for recovery and their sentiments on the recovery phase.

What Is The Sentiment Of Hoteliers?

  • What Strategies Have You Put In Place?
  • What Is The Right Room Strategy?
  • What Do You Recommend For Reopening?
  • How Has Your Budget Changed?
  • When Do You Expect To Fully Recover?

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What are hoteliers like you doing and saying about COVID-19?

The fallout from COVID-19 has disproportionately affected the hospitality and travel industries. This is reflected in our respondents implementing broad, overlapping cost-reduction strategies to deal with the pandemic. Almost two-thirds of our respondents cut marketing spend (64.78%) and closed unoccupied floors (64.57%).