Email & CRM
We make your marketing emails work harder
Did you know that email has the highest conversion rate when it comes to purchases made as a result of receiving a marketing message? It’s true. Email is one of the most under-utilized mediums for driving revenue. Let us show you how to elevate your email game and use it to help add a boom to your bottom line.
A little automation goes a long way.
When it comes to efficiency and effectiveness, our approach to marketing automation is hard to beat. By syncing up your automated email messaging with your customer’s exact point in the buying process, we’re able to nurture that lead and increase your chances of making the conversion. And it’s all set to autopilot.
“Customized list segmentation” is our middle name.
More customization = more conversion. Over 75% of email revenue is generated by triggered campaigns rather than one-size-fits-all campaigns. And it makes sense — the more specific and personalized you can get with your message, the more likely it is that it will strike a chord with the intended viewer.
Craft Email Campaigns That Deliver
Your email database is one of your hotel’s most valuable assets for creating customer loyalty and driving repeat bookings. TravelBoom can help maximize the power of your database by creating strategic campaigns that deliver personalized messaging to drive repeat business or notify guests of key property features such as a new restaurant or spa.
Cart Abandonment and Drip Campaigns
Sending a potential guest a friendly reminder to book after they leave your site can be the difference between a booking for you or for your competition. Ensure that your property stays top of mind with your customers by sending them a personalized cart abandonment email. This is just one of many, automated drip campaigns for hotels that TravelBoom can help you leverage to maximize your bookings and your products.
From hotel pre-arrival emails to post-stay surveys, TravelBoom can set up automated, event-based triggers that allow you to communicate one-on-one with your customer. This approach leads to a stronger relationship with your hotel guest and ensures that you stay top-of-mind throughout the year.
List Management and Segmentation
Building a large database of qualified email addresses is step one in creating a great hotel email marketing strategy. Next, you need to determine what to send and to whom it should be sent. Thankfully, the days of spray and pray email marketing is long gone. Through TravelBoom, your hotel can develop a well-thought-out segmentation and targeting strategy for your email campaigns. This results in higher open rates, click-through rates, and more products for your property.
When it comes to marketing, you should always test, test, and test again. That is especially critical when it comes to marketing your hotel through email. TravelBoom can help you test subject lines, time of day, from sender addresses, email preheaders, and more. Our testing methodology of sending real-time, optimized campaigns ensures that over 90% of your email database is getting the right message every time you send. Eliminate the guesswork and let the data make the decision easy.
Specials and Promotions
Sending regular incentives and promotions to your guest history can be one of the best forms of marketing for any hotel. Whether you want to manage these campaigns in-house by taking advantage of TravelBoom’s expertly crafted and easy to use templates, or whether you want TravelBoom’s marketing experts to handle your campaigns turn-key, we offer something for everyone.
Email Marketing Services
- Planning and Strategy
- Customized List Segmentation
- Automated Email Messaging
- Content-driven Email Campaigns
- Template Design and Development
- Targeted Asset Launch Campaigns
- Email Drip Campaigns
- Campaign Management
- Growth and Nurturing
- Platform and ESP Integration
- Analysis and Reporting