How To Beat OTAs At Their Own Game

Key actionable strategies the hotel industry can seize upon to improve direct bookings

Online travel agencies (OTAs) can certainly be an asset to hotel properties since they assist in selling inventory — but, at a premium cost. In recent years, OTAs have eclipsed traditional direct booking channels, driving up the cost of hotel marketing and driving down the bottom line. Hotel companies are pushing back against this trend through advertising and promotions to incentivize travelers and educate them about the benefits of booking directly with a hotel.

Connect With These Key Takeaways

  • How Many Websites Does A Traveler Visit Before Booking?
  • What Percentage Of OTA Users Visit A Hotel Site?
  • What Is The Average Lag Time Between Booking And Visit?
  • What Percentage of Bookings Are Made Through An OTA?
  • What Is The Secret Hotels Can Employ To Beat The OTAs?
  • Answer These Questions And Much More…

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Personalized Contact Makes The Difference

Once guests are on property, the clock is ticking. This is a hotel’s window of opportunity to educate guests on the benefits of booking direct and the hotel’s loyalty program, without the static of conflicting information online. Because interactions between guests and hotel staff are the basis of a good hotel experience, every staff member should be trained to be an ally in this process. Educate all staff members on the ins-and-outs of your loyalty program, and make sure they are able to answer any questions guests may have.

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