Hotel Marketing Podcast Episode 202 – Top 5 Hotel Operations Efforts That Support Marketing With Bruce Jordan
In today’s episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan of Hotel Guest Management and “Hotel Management Do’s and Don’ts” on YouTube.
Listen to the full podcast for details on how you can help break down your property’s marketing/operations silos and help everyone work together more effectively.
- Great Communication with Revenue Management
- Great Communication with Sales Team
- Employee Testimonials
- Corporate Testimonials
- Leverage your Relationship with 3rd Party Vendors
Connect with Bruce Jordan:
60 Seconds To Success
Fully explore what your PMS and booking engine can do to improve your conversion rate and average order value. A good example is using the proper urgency messages that may (and should) be built into the shopping process. If a room is popular or is in limited inventory, it should be highlighted with a message to drive a potential guest to book right away. Another example would be hoteliers who think of additional services/add-ons as an afterthought.
I’d also love to talk about accessing the “second wallet” and upgrading rooms between booking and stay, but that would be getting beyond my 60-second window.
Is Daily Housekeeping A Thing Of The Past?
Stat of the Week:
According to Google’s Holiday Travel Insights: “On average, 45% of travelers said they planned to travel within their own countries in the early fall, and 8% planned to travel internationally. When it comes to holiday travel, 30% to 40% will plan trips a month or more in advance, while the majority will make plans less than a month ahead of time.”
Submit your questions and topic ideas on Twitter to @_travelboom or email@example.com.
IN ADDITION TO THE PODCAST WE HAVE A STACK OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE