Hotel Marketing Podcast Episode 200: Hospitality Questions Answered

In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions.  Join us on a trip down memory lane as well as the expert opinions on the most pressing issues for today’s hoteliers.

Question #1: How do I know if my marketing is really working? Is my hotel really improving or is everyone just improving?

Question #2: How should properties structure their rate strategies going into 2022?  It seems that demand is going to stabilize and rates will need to come down to a more “realistic” level.

Question #3: What marketing tactic used to work before the pandemic, but is no longer effective. Conversely, what are things that wouldn’t have worked before the pandemic but are effective today. 

Question #4: I’m starting on my 2022 budget.  What’s something I should consider for next year that’s new?

Question #5: What’s your recommendation for keeping up with content and the need for a blog?  I don’t have the time to commit to producing that much content.

• Suggested Reading: Jay Baer’s Youtility – https://www.amazon.com/Youtility-Smart-Marketing-about-Help/dp/1591846668 

Question #6: My hotel is pretty far from the major attractions and city center compared to my competitors. Also, the city is small with only a handful of local events that drive people to my area each year. What can I do to entice visitors to stay with me rather than my competitors without reducing my rate significantly?

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60 Seconds To Success

Your site speed is everything and if you’re not paying attention you’re opening yourself up to your competitors and the OTAs. Google’s Page Experience is now fully rolled out and is now a major factor in determining where you rank on the SERP. This one is important and should not be left only to your technical team.  Today, check out Google’s Lighthouse in your browser’s console or tools like https://tools.pingdom.com/ to see how your site performs.  If you don’t see green… well you won’t be seeing the “green.”  

The results change as well, so set a reminder to check monthly to stay on top of your site’s performance.

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Newsaroos:

COVID Restrictions costing $198 Million Daily

https://www.travelpulse.com/news/impacting-travel/covid-related-travel-restrictions-costing-us-almost-198-million-daily.html

Google Sunsetting Expanded Text Ads

https://searchengineland.com/google-to-sunset-expanded-text-ads-etas-in-june-2022-374153 

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Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.

IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE