Hotel Marketing Podcast: Episode 189 – Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid

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Email is quite likely your number one converting tool in your marketing toolbox.  If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies.  Even if your email is already converting well, there is always room for improvement.  Today we’re going to review three email tests you can run right now as well as look at real world improvements.

Before we kick off the tests we suggest you run, the most important piece of advice is to always, and we mean always, be testing.  Never should an email be sent without some form of test to improve performance.

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In The Newsaroos:   

22 States Are Ending Federal Unemployment Benefits.

https://www.msn.com/en-us/money/markets/22-gop-led-states-to-remove-covid-related-unemployment-benefits-beginning-in-june/ar-AAKczFe 

Research “reveals” negative effects of hotel app adoption on customer spending. 

https://www.eurekalert.org/pub_releases/2021-05/uom-rrn051321.php 

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Stat Of The Week:     

  • No stats this week, check back for more in episode 190

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Submit your questions and topic ideas on Twitter to @_travelboom or [email protected]

IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE

 

 

 

 

 

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