Fuel Hotel Marketing Podcast: Episode 22 – Hotel Marketing Metrics That Actually Matter

Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to and which ones are vanity metrics that can lead you to the wrong conclusion. In this episode, we look at 10 of the most important metrics and why they are important.

The inspiration for this podcast came from this awesome blog written by our resident analytics guru, Melissa Kavanagh. Read the full blog here:
https://www.travelboommarketing.com/blog/10-hotel-marketing-metrics-matter/

CLICK THE PLAY BUTTON BELOW TO START LISTENING.

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In The News:

Business Travel App Stats (via @Tnooz)

https://www.tnooz.com/article/business-travellers-on-apps-and-other-hotel-technology/

Hilton Is Full Of Fun
http://www.mobilemarketer.com/cms/news/software-technology/23565.html

TripAdvisor revamps homepage with activity focus alongside hotels
http://www.travelweekly.com/Travel-News/Travel-Technology/TripAdvisor-redesigns-website-to-induce-more-tour-bookings

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Related articles:

• https://www.travelboommarketing.com/blog/deconstructing-the-hotel-conversion-funnel/
• https://www.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-episode-7-how-to-get-more-hotel-bookings-and-influence-people/

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Download the Fuel Leisure Travel Study at www.fueltravel.com/study

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Follow Us on Twitter:

@_travelboom
@stuartbutler
@pdimaio
@makavanagh

Submit your questions and topic ideas on Twitter to @_travelboom. Download our leisure travel study at www.fueltravel.com/study/.