Fuel Hotel Marketing Podcast: Episode 166 – The Social Dilemma And What It Means For Your Hotel
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The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society or are the producers just fearmongering to get more views? Find out what we think and learn what you can do to ensure that your hotel survives and thrives.
Emarketer estimates ad spend in the travel market will drop to $3.24 billion by the end of the year which would be 41% down compared to last year
Pre-pandemic they estimated 29% growth YoY
They do anticipate a 15.3% growth rate in ad spend for the travel industry in 2021 which is less than the 21.1% they anticipate for all industries nationwide.
Mainly due to the fact that they anticipate some of the public will still be weary of travel
Please go back and listen to our previous podcasts about how you can maximize your ad spend and reach the right audience with the right message.
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Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.