Fuel Hotel Marketing Podcast: Episode 158 – Why Consumer Sentiment Is Heading In The Wrong Direction

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Fuel recently released volume 7 of our consumer sentiment study and it’s a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it’s narrative to be very anti-travel. This has had a dramatic impact on consumers and their willingness to book a vacation. In this episode, we take a look at the new data and break it down between people who are in favor of masks vs those who prefer to abstain. Check it out.

Click Here For A Crisis Management Resources For Hotels Master List

SHOW NOTES:

Here’s the most recent study:

Fuel COVID-19 Consumer Sentiment Study Volume 7: The Tides Have Turned Again

 

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Stick around to the end of the show to learn about the differences between jelly, jam, and preserves. Here’s a handy cheat sheet courtesy of Eater.com

  • Jelly: fruit juice + sugar
  • Jam: chopped or pureed fruit + sugar
  • Chutney: chopped or pureed fruit + sugar + vinegar + spices
  • Preserves: whole fruit or fruit chunks + sugar
  • Marmalade: whole citrus (either chopped or left intact) + sugar
  • Compote: whole fruit or fruit chunks + sugar (but usually eaten immediately, not preserved)

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In The Newsaroos:     

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Submit your questions and topic ideas on Twitter to @_travelboom or [email protected]

IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE

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