While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Marketing Podcast, we look at a handful of guest types and discuss how creativity can not only help you keep the lights on but it may give you a leg up against the competition when things start to get back to normal.
Click Here For A Crisis Management Resources For Hotels Master List
You can also download How Hotels Can Navigate Troubled Times
SHOW NOTES:
Types of travelers who still need hotels:
- Airline crews
- Long haul drivers
- Family support for medical staff
- Family support for convalescent care
- College kids and families
- Relocation stays
- Family separation of first responders
- Ex-pats who are stuck
How To Target People Who Are Still Traveling
- Geographic Targeting
-
- Airports
- Colleges
- Hospitals
- Mass distribution hubs
- 250 mile to 350-mile radius
- Keyword Targeting
-
- Self-quarantine
- long term parking
- free parking
- shuttle service
- Names of brands and services
- Hotels in X
- Ad Copy And Content targeting
-
- Highlight amenity services content
- Hygiene protocols content
- Refer to the specific type of people. I.e college name, hospital name, etc.
- Additional Targeting
-
- Airline carriers to the airport
- Long haul services by name
- Dayparting based on arrivals and departures
- Data mining guest history
Don’t forget the power of word of mouth within a small community
========================
In The Newsaroos:
- Hilton And American Express Offer 1 Million Rooms
https://skift.com/2020/04/06/hilton-american-express-offer-1-million-rooms-to-coronavirus-frontline-medical-staff/- Part of Hospitality for Hope, an American Hotel & Lodging Association
========================
Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE