Fuel Hotel Marketing Podcast: Episode 12 – Travel News Roundup July 2016

In this week’s episode of the Fuel Hotel Marketing Podcast, we keep it short and sweet. We’ve been a little distracted this week with our local college baseball team, the Coastal Carolina Chanticleers, winning the college world series and all that.  It’s also a holiday weekend in the USA, so we’re looking to clock off early and go hang out on the beach with an ice cold libation. For that reason, we’re going to cover a few news items but not dig into a specific topic. We hope that y’all are ok with that.

What’s going on int he world of  hotel marketing this week? Facebook update decreases your exposure. Will What3Words revolutionize way-finding?  Kayak gets into the bot game and more.

We’ll be back next week with an in depth look at social media for hotels.

If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.

SHOW NOTES:

In The News:

Facebook Algo Update – 7 Changes To Watch For
http://www.fastcompany.com/3061481/seven-ways-facebooks-big-algorithm-change-will-affect-marketers-and-publishers
Actual Update Announcement →well http://newsroom.fb.com/news/2016/06/building-a-better-news-feed-for-you/

TripAdvisor – Hotel Business vs Tours & Attractions Business
https://skift.com/2016/06/30/beyond-tripadvisor-hotel-bookings-its-tours-and-restaurants-on-track-to-become-500-million-business/

What3Words Funding – Revolutionizing Location Travel Tech
https://www.tnooz.com/article/what3words-8.5m-funding/
(if you need to find us, our office address is thunder.debts.baffle)

Does anyone even click those website-style nav bars in your email template?
http://www.ryansolutions.com/blog/2016/email-template-navigation-bars/?utm_source=email&utm_medium=buttonDBBOXr&utm_campaign=stash

Kayak launch Facebook Bot
https://www.tnooz.com/article/kayak-facebook-messenger-bot/

Follow Us on Twitter:
@_travelboom
@stuartbutler
@marketingmeisha
@makavanagh

Submit your questions and topic ideas on Twitter to @_travelboom. Download our leisure travel study at www.fueltravel.com/study/.

Related Articles:

• Download the FREE guide to The A/B/Cs of Testing: How Smart Hotels Test and Grow

• Fuel Hotel Marketing Podcast: Episode 11 – What We Learned at HITEC 2016