Hotel Marketing Podcast: Episode 239 – 11 Social Media Post Ideas for Hotels

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Social media is, or should be, a cornerstone of your hotel’s marketing strategy. However even if you are actively engaging your potential guests on Facebook, Instagram, TikTok, or other platform; there’s a good chance you’re not doing it the right way.

Today on the podcast we are going to be talking about the right way to engage your followers in a way that inspires engagement, conversation, and ultimately bookings. Not only that, we’ll be reviewing 11 types of posts that will make your job super easy in crafting an entire year’s calendar. In addition to covering some broad topic ideas, we have a link to an article with 54 awesome social media post ideas for hotels.

11 Social Media Post Concepts:

  • About your Property
  • Specials & Deals
  • Groups & Events
  • About the Area
  • Question & Answers
  • Engaging Through Video & More
  • User Generated Content & Engagement
  • Engaging Followers Directly
  • Contests & Giveaways
  • Joining Hashtag Bandwagons
  • Holiday & Other Ideas

54 Hotel Social Media Post Ideas

These 11 social post ideas are just the tip of the iceberg. TravelBoom has a comprehensive list of 54 individual social post ideas for your hotel which you can implement right now! Each and every one of these ideas can be dropped in to your social calendar and give you nearly a full year of great content.



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