Hotel Marketing Podcast Episode 230 – The Headless Hotelier: Building Headless Hotel Websites
In today’s episode of the Hotel Marketing Podcast, we are going to tackle what may very likely be the biggest change to hotel website development since the content management system. We’re talking about headless websites.
Why does your hotel need a headless website?
- Faster website performance for customers
- Better ranking opportunity for search rankings
- Better security
- More freedom to build the website experience that works best without limitations on the frontend or backend.
60 Seconds To Success:
Take a few minutes to go to OpenAI.com and learn about ChatGPT and Dall-E 2. This is something that is going to completely revolutionize not just the hotel industry but all industries. In short, ChatGPT is an AI that can answer almost any question, including long-form questions, such as “write an article about things to do in Gatlinburg this fall.”
Content developers, developers, social media experts, and others will all have to contend with how this shakes up how we market. The capabilities are astounding and it would behoove you to get up to speed and learn how it can impact your business as this tech will absolutely be used to either help you or help your competitors.
A word of caution though, don’t just take what the AI says for the truth, the tech is in its infancy and a human touch is needed.
Submit your questions and topic ideas on Twitter to @_travelboom or firstname.lastname@example.org.