Hotel Marketing Podcast Episode 226 – Three Questions That Will Make or Break Your Hotel’s Black Friday Success
Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster year for hoteliers.
In today’s episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they already have their wallets out for some of the best sales of the year.
To set the stage let’s consider these key facts
- According to the National Retailers Foundation, last year the overall shopping season (Black Friday through Christmas) grew 14.1% over 2020 to $886.7 billion.
- Last year’s Black Friday sales alone came in at $8.9 billion, down 1.3% from 2020.
- The Black Friday season has stretched out even longer over the last couple of years, though, so you may want to start searching sooner. Last year, we saw a decent number of travel and entertainment deals from October 1-December 4.
Now is the time to start executing your cyber sale plans, but before you do, ask yourself these three questions?
- Do hotels and resorts need to participate in Black Friday/Cyber Monday?
- What should a hotelier do to launch a successful cyber sale?
- What should a hotelier NEVER due during a cyber sale?
You can find us collectively, as well as the show notes at TravelBoomMarketing.com. So there you go, that’s another Hotel Marketing Podcast in the books. Don’t worry though, we’ll be back with the latest hotel news, tips, and how-to guides next week.
No newsaroos today
60 Seconds To Success:
Stop tricking your guests! It’s surprising that in the year 2022, this is something that we continually see in the hotel space. However, we see it all the time where a property will say it’s “kid friendly” because it has a pool, or the unit is a “suite” because it has a half wall separating the couch from the bed. You’re only tricking yourself because the guest you tricked the 1st time will never be the guest you trick the 2nd time. This is straight up a horrible practice and one that hoteliers need to stop immediately. Instead of trying to fake it, lean in on what you’re able to deliver. Customer service, quality, excitement… whatever it may be, make it who you are. If you’re not kid-friendly, but want to be, you can make that happen for way less than the lifetime value of just a few tricked guests.
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