Hotel Marketing Podcast Episode 211 – Is the latest iOS update the death of Facebook marketing for hotels…
Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket.
Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may not have an idea how the update has actually affected website remarketing audiences.
On today’s episode we dig into our latest article on how to win Facebook marketing for hotels post iOS14.5 we’re going to dive in and learn the real story.
Google Ads launches placement reports for Performance Max campaignshttps://searchengineland.com/google-ads-launches-placement-reports-for-performance-max-campaigns-378835
60 Seconds To Success:
Back at the beginning of the pandemic of which we do not speak, we talked at length about keeping your marketing budget as focused as possible and avoiding wasting money on services that are not needed. A perfect example of this is how we as a company had GoToMeeting, WebEx, and other “relatively expensive” online meeting systems. We had analytics systems that did similar things. We had services that we were paying for and just didn’t use at all.
As we head into 2022, it’s a good time to re-evaluate your service stack and cut the fat once more. Find the tools you’re not using, the ones that don’t work, or the ones that you can renegotiate. We just did this internally and realized some significant savings, and I guarantee you can too.
Stat of the Week:
Stat of the Week:
Check back for new and exciting stats that will shock the hotel world!