User Experience

Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inception of the field, borrowed heavily from those previously found in print and traditional media design. It’s no mystery that the trends in web design move so fast that it can be hard to keep up, but the jargon on the other hand can be a bit more sluggish.

See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.