Social

A strong hotel marketing strategy is key to shifting guests toward direct bookings versus OTAs and building a more profitable revenue channel.

Social media has become a non-negotiable part of a modern hotel marketing strategy. For independent hotels, it’s a cost-effective and powerful way to increase brand visibility, build direct guest relationships, and reduce reliance on OTAs.

Infusing short-form videos into a hotel’s social media marketing drives interest and bookings by delivering consumers the bite-sized, impactful content they crave.

The hospitality industry is highly competitive, making it an ongoing challenge to win over potential guests. But a powerful social media marketing trend can offer big help for hotels, especially when it comes to attracting younger audiences. When used effectively, influencer marketing for hotels can deliver powerful benefits including new perspectives, fresh and authentic content,…

57% of YouTube users and 54% of Instagram users trust influencer recommendations over traditional ads. Learn how hotels can leverage authentic influencer marketing to drive direct bookings.

Discover how influencers are reshaping travel bookings in 2025. Learn which platforms drive the most hotel reservations and how independent hotels can leverage influencer marketing to increase direct bookings.

Understanding your guests is the key to more effective hotel marketing. A well-crafted hotel guest persona ensures that the right travelers see the right messages—whether it’s a mother discovering your kid-friendly amenities or a couple finding a spa package tailored to their romantic getaway. By segmenting guests into distinct archetypes based on preferences and behaviors,…

User-generated content (UGC) is transforming how hotels market themselves, offering a way to stand out by tapping into the authentic stories of real travelers. Guests trust recommendations from others who have experienced a destination firsthand, making UGC a powerful tool for building trust, increasing engagement, and fostering brand loyalty. 

Leveraging Facebook’s various ad formats can help a hotel tailor its marketing campaigns to attract more potential guests and drive direct bookings. Facebook offers four basic ad types with countless customization options to help brands create ads to drive engagement, reach new audiences, generate leads, improve brand awareness, and achieve other marketing objectives. 

Hoteliers shouldn’t underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. In today’s digital-driven society, the influence of social media continues to grow exponentially among travelers of all ages. Hotels can use social platforms for inexpensive yet effective marketing by running optimized ad campaigns,…

A hotel’s content strategy must target the entire journey to catch travelers as they start dreaming of a trip and keep them engaged until they book. People may travel for leisure only once or twice a year, which means their hotel reservation likely won’t be an impulsive decision. While this might sound discouraging, hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into registered guests.