Myrtle Beach, S.C., April 4, 2023 — Innisfree Hotels, a hotel developer and managementcompany for many of the world’s most recognized hotel brands, has chosen TravelBoom as its web development partner. TravelBoom is the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies.

For over three decades, Innisfree Hotels has expertly developed and managed dozens of hotels in partnership with national brands. The company owns or manages over 3,100 hotel rooms and employs approximately 2,000 people. Innisfree is the largest beachfront hotel owner-operator on Florida’s Gulf Coast, with 15 waterfront properties. Innisfree Hotels delivers fun and memorable experiences to its guests, partners, and clients.

TravelBoom will upgrade the Innisfree Hotels website to attract new visitors and improve the user experience. To boost traffic to the website, TravelBoom will manage search engineoptimization (SEO) to ensure the website will reach a larger number of visitors. For Innisfree Hotels to successfully attract visitors, TravelBoom will create reports and expert analyses focusing on Innisfree Hotels’ key indicators of success.

“At TravelBoom, we know the importance of creating an effective hotel website,” said PeteDiMaio, COO of TravelBoom. “Our goal is to create a stunning, optimized, and mobile-friendly design with an easy-to-use content management system to increase online visibility and drive more direct bookings for the hotels.”

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About TravelBoom

TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for its clients and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.