Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could actually hurt your campaigns. We’ll take a look at some of the items Google wants to Auto-Apply for you and explain why you should maintain control.

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In The Newsaroos:   

16 States Reject Federal Unemployment Benefits, removing $300/week
https://www.marketwatch.com/story/states-pulling-the-plug-on-federal-unemployment-benefits-could-be-disappointed-consumer-spending-may-take-a-hit-11620936454 
— or —
https://www.forbes.com/sites/nicholasreimann/2021/05/13/at-least-16-states-dropping-300-a-week-federal-unemployment-benefits/?sh=56a499df3835 
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Stat Of The Week:     

• No stats this week, check back for more in episode 188

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