July 6, 2016 · Stuart Butler
Hotel Marketing Agency Fuel Adds TripAdvisor Instant Booking to Suite of Services, Bridging Gap Between OTAs and Hoteliers
MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partnered with industry giant TripAdvisor to offer Instant Booking for their accommodations clients.
TripAdvisor’s Instant Booking feature enables travelers to make reservations directly with a hotel without ever leaving the TripAdvisor website. Fuel facilitates this service by gathering the rates and inventory from the hotel’s property management system (PMS) and delivering the information to TripAdvisor. Fuel then sends the reservation information from TripAdvisor back to the property; because guests book directly through the property’s PMS, hoteliers obtain all guest information.
Hotels using Instant Booking also pay lower commission rates – 12% verse 15-20% through online travel agents (OTA).
“TripAdvisor’s Instant Booking gives individual hotels an unprecedented ability to drive direct bookings through a performance-based program,” said Stuart Butler, chief operating officer of Fuel. “When hotels partner with us, we are able to help them take back lost revenue by not only introducing direct booking capabilities but also by developing customized marketing plans to maximize repeat business and increase customer loyalty.”
TripAdvisor’s Instant Booking functionality is the latest in a long line of features included with Fuel’s GuestDesk online booking engine. Other integrations include Google Hotel Ads and TripConnect, TripAdvisor’s cost-per-click program.
If your hotel is interested in learning more about Fuel and services provided, visit FuelTravel.com or contact [email protected] Fuel is a comprehensive digital marketing agency with an emphasis on travel and tourism, featuring services such as online booking engine, mobile apps, email marketing software, website development, SEO, PPC, email marketing and more.
At Fuel, we think a little differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing…Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing.
Listen to the Fuel Hotel Marketing Podcast at www.fueltravel.com/podcast
To learn more about Fuel and how we take travel marketing to the next level, call (843) 839-1456, visit our website, or check us out on Facebook, Twitter, Instagram and Google+.