January 15, 2020
Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference
Award-winning hotel software and digital marketing solutions available for
demonstration at HSMAI’s annual hospitality marketing summit
New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy Conference. Taking place January 22 at the New York Marriot Marquis, HSMAI’s Marketing Strategy Conference is highly anticipated each year as the most comprehensive digital marketing event for the hotel industry. With a powerful educational program organized by HSMAI’s Digital Marketing Council, the conference provides hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays. The 2020 conference will address new developments in marketers’ efforts – both online and off – to connect with, track, and influence consumers throughout all phases of their travel.
“HSMAI has been a driving force and a valuable partner in our mission to continuously evolve the digital marketing solutions that are available to hoteliers,” said Stuart Butler, CEO of Fuel. “As the recipient of seven Adrian Awards this year, we are honored to be joining as a Bronze sponsor of the 2020 Marketing Strategy Conference, in order to show our continuous support for the hospitality market and all stakeholders that stand to benefit from innovation.”
During the 2020 Hotel Marketing Strategy Conference, HSMAI will present Fuel with seven Adrian Awards at the annual gala on January 21. The Adrian Awards is a global travel marketing competition, now in its 63rd year. Out of more than 1,100 entries submitted this year, Fuel was selected as a winner in seven categories for its ongoing excellence in hospitality, travel, tourism, and media.
In a previous statement, Butler stated, “It is a privilege to be singled out from among such a prestigious group of innovators—especially since this is our first time entering the competition. Our team is dedicated to creating high-quality content for the hospitality industry and the success of our clients is our real reward, but to be recognized by the industry’s premiere sales and marketing organization is a true honor.”
Fuel earned two Gold Adrian Awards, the first for its weekly Hotel Marketing Podcast. This ongoing podcast features the experienced digital marketing team at Fuel and selected guests as they discuss evolving topics and offer actionable tips for hotel marketers. Fuel’s second Gold Adrian Award was earned for its Inn Of The Mountain Gods Targeted Search Marketing Campaign, which resulted in an 82-percent increase in overall website revenue for the Inn Of The Mountain Gods resort in New Mexico.
In addition, Fuel won three Silver Adrian Awards:
- The StateView Hotel Website update, which yielded a 3,165-percent increase in conversion rates
- Uptown Suites’ 2019 Temporary Housing Campaign, which generated more than 2.7 million temporary housing display ad impressions
- Coral Beach Resort’s Email Redesign & Optimization plan, helping the property increase its return on investment by 2,000 percent in the first month.
Fuel was also awarded two Bronze Adrian Awards for:
- Captain’s Quarters Resort Mobile Conversion Rate plan, where the property grew its mobile conversion rate by 146 percent and generated an 88-percent increase in visitors performing room searches
- Increased Ad Performance for the Island Vista Resort in Myrtle Beach, leading to a 75-percent increase in email sign-ups for future marketing opportunities.
All winning entries will be viewable in the winners’ gallery at www.AdrianAwards.com.
HSMAI Marketing Strategy Conference attendees can visit the Fuel table in the main conference area or visit fueltravel.com to learn more about the company’s advanced suite of hospitality solutions.
About Fuel | As a leading provider of advanced software solutions and digital marketing services for the hotel industry, Fuel helps independent hotels, resorts, condotels, and management groups maximize market share and profitability. This is achieved by providing a comprehensive suite of software and marketing solutions including: the Fuel Booking Engine, Fuel AI-Powered CRM & Marketing Automation, Fuel Mobile App & Digital Key, Fuel Gauge Analytics Dashboard, website development, SEO, SEM, email marketing, social media, and analytics services. Through these solutions, Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit the website, listen to the #1-ranked Fuel Hotel Marketing Podcast, and follow Fuel on Facebook and Twitter.
About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.
Through these solutions, Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456 or contact us.