December 10, 2019 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 128 – The 5 Ps of Storytelling for Hotels (from Hotel Speak)
If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown.
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Check out the original Hotel Speak article: https://www.hotelspeak.com/2019/11/the-5-ps-of-storytelling-for-hotel-lodging-properties/
1 – Positioning
Communicate your brand for what it REALLY is. What is unique to your property that sets it apart from your competitors?
2 – Perspective
The story you tell about your property tells prospective guests where you stand. Make a statement about the experience on your property.
3 – Personality
Every property has its own personality. If your hotel was a person, how would you describe it?
4 – Promise
What expectations are you setting for you guest? Everything prospective guests see or hear sets some kind of expectation of their upcoming stay, including images on the website, the price they have paid, reviews, word of mouth stories, etc.
5 – Profit
If you’ve aligned the other 4 Ps well, your bottom line should reflect a job well done!
- Or maybe “produce”? Create & share your story across all mediums and share often
Be authentic to who you are and what your property is (and isn’t). This sets expectations for your guests so they will come away with a positive experience, and hopefully become brand advocates, which then generates more business.
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Submit your questions and topic ideas on Twitter to @_travelboom or firstname.lastname@example.org.