July 16, 2019 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 117 – What Hotel Marketers Can Learn From Amazon’s Secret To Success
If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode, we look at a famous quote from Amazon’s Jeff Bezos and discuss what it means for hotel marketers.
DOWNLOAD THE 2019 LEISURE TRAVEL STUDY: www.fueltravel.com/2019-leisure-tr…l-trends-study/
Full article can be found at fueltravel.com/blog/jeff-bezos-secret-to-hotel-marketing-success/
Jeff Bezos’ famous quote on the success of Amazon is “The secret to that is to focus on the things that don’t change in your business.” The example he specifically used was, “So people today want fast shipping. And they’re going to want faster and faster shipping in 10 years… so that’s going to matter today and tomorrow.”
1: Guests Will Continue To Follow The Path of Least Resistance
Your hotel guests are not necessarily lazy, but just like the rest of the world, they are going to take the easiest path to a decision (aka trip). The good news is we humans have been this way for millennia and we don’t see that changing anytime soon.
2: Guest Will Always Want To Feel Like They Got A Fair Deal
Offer your guest the best deal going, always. This is a non-negotiable rule in any service business. You may not always have the best price (OTAs can be tricky), but your “deal” should always be the best.
3: Guests Will Continue To Tell Their Friends And Family About Their Vacation
We’re social creatures and we love to share good and exciting news with our friends. While the means we share is always changing, the fact that we share does not. This means as hoteliers we need to make it easy on the guest (see #1) to share the story we want.
4: Guests Are Creatures Of Habit
People will always be creatures of habit and return to what they feel already works. The great news is that means every guest at your property is very likely to return, all you need to do is not screw it up!
5: As A Hotelier, Your Job Is Always Going To Be To Serve Your Guest
Just like the hotelier that offered Mary and Joseph room in a barn a few thousand years ago, today’s hotel operator’s job is to serve the guest needs. You will need to get creative, caring, attentive, and proactive in making sure your guests feel so welcome that they can’t help by want to stay and return for years to come.
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