November 15, 2019

Fuel Earns Seven 2019 HSMAI Adrian Awards for Hospitality Digital Marketing Excellence

HSMAI recognizes Fuel in the 2019 HSMAI Adrian Award competition for its popular
marketing podcast and multiple successful hospitality case studiess.
New York, NY – November 12, 2019 – The Hospitality Sales & Marketing Association International (HSMAI), has announced that it will present Fuel, the premier software provider and digital agency for the hotel industry, with seven Adrian Awards at the organization’s annual gala on January 21, 2020 at the New York Marriott Marquis. The Adrian Awards is a global travel marketing competition, now in its 63rd year. Out of more than 1,100 entries submitted this year, Fuel was selected as a winner in seven categories for its ongoing excellence in hospitality, travel, tourism, and media.
“It is a privilege to be singled out from among such a prestigious group of innovators—especially since this is our first time entering the competition,” said Stuart Butler, Fuel’s COO. “Our team is dedicated to creating high-quality content for the hospitality industry and the success of our clients is our real reward, but to be recognized by the industry’s premiere sales and marketing organization is a true honor.”
Fuel earned two Gold Adrian Awards, the first for its weekly Hotel Marketing Podcast. This ongoing podcast features the experienced digital marketing team at Fuel and selected guests as they discuss evolving topics and offer actionable tips for hotel marketers. Fuel’s second Gold Adrian Award was earned for its Inn Of The Mountain Gods Targeted Search Marketing Campaign, which resulted in an 82-percent increase in overall website revenue for the Inn Of The Mountain Gods resort in New Mexico.
In addition, Fuel won three Silver Adrian Awards:

  • The StateView Hotel Website update, which yielded a 3,165-percent increase in conversion rates
  • Uptown Suites’ 2019 Temporary Housing Campaign, which generated more than 2.7 million temporary housing display ad impressions
  • Coral Beach Resort’s Email Redesign & Optimization plan, helping the property increase its return on investment by 2,000 percent in the first month.

Fuel was also awarded two Bronze Adrian Awards for:

  • Captain’s Quarters Resort Mobile Conversion Rate plan, where the property grew its mobile conversion rate by 146 percent and generated an 88-percent increase in visitors performing room searches
  • Increased Ad Performance for the Island Vista Resort in Myrtle Beach, leading to a 75-percent increase in email sign-ups for future marketing opportunities.

The HSMAI Adrian Awards Gala will be attended by more than 1,000 hospitality, travel, and tourism executives. The event will take place January 21, 2020 at the New York Marriott Marquis. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website. Visit for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.
For more information on Fuel’s advanced suite of hospitality solutions, please visit
About Fuel | As a leading provider of advanced software solutions and digital marketing services for the hotel industry, Fuel helps independent hotels, resorts, condotels, and management groups maximize market share and profitability. This is achieved by providing a comprehensive suite of software and marketing solutions including: the Fuel Booking Engine, Fuel AI-Powered CRM & Marketing Automation, Fuel Mobile App & Digital Key, Fuel Gauge Analytics Dashboard, website development, SEO, SEM, email marketing, social media, and analytics services. Through these solutions, Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit the website, listen to the #1-ranked Fuel Hotel Marketing Podcast, and follow Fuel on Facebook and Twitter.
About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.
Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456 or contact us.

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