October 10, 2017 · Stuart Butler
Category: Website
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September 25, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 63 – How To Make Your Hotel Website More Effective By Answering Questions
Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a customer. In order to close the uncertainty gap, your website must...February 7, 2017 · Stuart Butler
New Study Answers Question: Does Your Hotel Website Really Matter?
At TravelBoom, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and pu...March 17, 2016 · Chad Carteret
Tips from Lyft: Let Your Brand Drive Your UX Decisions
Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.December 10, 2015 · Chad Carteret
Ironing Out “The Fold”
The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inc...November 6, 2015 · Melissa Kavanagh