Website Archives - Page 4 of 4

March 17, 2016 · Chad Carteret

Tips from Lyft: Let Your Brand Drive Your UX Decisions

Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.

December 10, 2015 · Chad Carteret

Ironing Out “The Fold”

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inc...

November 6, 2015 · Melissa Kavanagh

Hotel User Experience: The Key to Driving Revenue

See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.

Hotel sites should have a few essential design elements to accommodate potential guests.

September 4, 2015 · Chad Carteret

Essential Design Elements for Any Hotel Site

Let's face it, the travel industry is a fairly dense market and your hotel probably has to stand up to some pretty stiff competition. That's why in today's modern digital marketing era it is essential to utilize every tool available to its ut...