The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.
TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Fuel Hotel Marketing Podcast: Episode 58 – How to Market Your Hotel on a Shoestring Budget
Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics that any hotel can employ to drive more awareness and more bookings to their property. CLICK T...
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Fuel Hotel Marketing Podcast: Episode 57 – What You Missed at HITEC 2017
Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there. CLICK THE PLAY BUTTON BELOW TO START LISTENING. ...
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Fuel Hotel Marketing Podcast: Episode 56 – How Your Hotel Can Dominate the SERP In A Mobile-First World
Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention to PPC, the local listings, and your organic search results. In this episode, we break down all th...
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Fuel Hotel Marketing Podcast: Episode 55 – Set Your Hotel Apart With Unique Amenities
In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from the crowd and offer unique value. At Fuel Travel, we believe that investing in the property is...
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Fuel Hotel Marketing Podcast: Episode 54 – Why Are People Unsubscribing From Your Hotel Emails
The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums, it does remain one of the sure fire ways of d...
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Fuel Hotel Marketing Podcast: Episode 53 – Everything Your Hotel Needs To Know About Attribution Modelling
There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here to help shine a light on the ins and outs...
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Fuel Hotel Marketing Podcast: Episode 52 – The 17 Biggest Booking Engine Mistakes That You Should Avoid
We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their desktop booking experience and they overlook th...
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Fuel Hotel Marketing Podcast: Episode 51 – How Story Telling Can Get You More Bookings
Storytelling is all the rage right now, but it's not a fad. In fact, storytelling has been used as a method of communication for thousands of years. It's also a great way for your hotel to create an emotional connection with your guests, incr...
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Fuel Hotel Marketing Podcast: Episode 50 – Special LIVE Ask Me Anything Edition
To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouraging everyone who has a burning question rel...
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Fuel Hotel Marketing Podcast: Episode 49 – Why You Should Be User Testing Your Hotel Website
We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Marketing Podcast, we discuss how you can take your testing to the next level by using a qualita...
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Fuel Hotel Marketing Podcast: Episode 48 – Stop Blaming Millennials For Increasing Guest Expectations
Let's be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do. One of the common criticisms of Millennials is that...
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Fuel Hotel Marketing Podcast: Episode 47 – Is Google Becoming An OTA?
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search engine continued to revamp existing products and roll out brand new travel experiences...
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Fuel Hotel Marketing Podcast: Episode 46 – What You Need To Know About The 2017 Website Behavior Study
If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of leisure travel consumer’s behavior on hotel ...
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Fuel Hotel Marketing Podcast: Episode 45 – How To Hire A SEO Consultant For Your Hotel
Regardless of size or location, SEO is the lifeblood for any hotel. For most properties, it's the number one source of continuous, qualified traffic. For years, many people have struggled to know how to find a qualified and experienced SEO ag...
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Fuel Hotel Marketing Podcast: Episode 44 – What OTAs Are Doing Right And Your Hotel Is Doing Wrong
In this episode, we take some of the elements from Stuart Butler's discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Mar...
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Fuel Hotel Marketing Podcast: Episode 43 – 5 Things Hoteliers Must Know About Mobile Behaviors
Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s the foundation of your marketing initiatives. ...
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Fuel Hotel Marketing Podcast: Episode 42 – How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)
Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence? In this episode of the Fuel Hotel Marketing Podcast, we solic...
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Fuel Hotel Marketing Podcast: Episode 41 – Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)
What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the hotel industry. He’s connected to pret...
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Fuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different Strategies
The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically focused on driving revenue. The trouble marketers can...
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Fuel Hotel Marketing Podcast: Episode 39 – The Year Of The Hotel Guest (Part 2)
In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest. Before you listen to this episode, be sure to listen to part 1: https://www.travelboommarketing.com/blog/fuel-hotel-marketing-podca...
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