Mobile Apps are all the rage, in this episode, we look at the good, the bad and the ugly app from the major travel industry players. Find out who’s doing it right and who’s doing it very, very wrong. Also, we look at some data from individu...

Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to and which ones are vanity metrics that can lead you to the wrong conclusion. In this episode, ...

The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, ...

Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to interactive widgets and downloads, the Internet is essentially a great big web of content. In order for ...

In this ultra-competitive hospitality industry, profitability is tough to maintain. Consumers have more research power than ever and have the tools and technology at their disposal to find the best available rate with ease. This, coupled with...

In the inaugural episode of the Fuel Hotel Marketing Podcast, we discussed the OTAs vs. Direct bookings and gave some ideas on how you can reclaim some of your guests. In this episode, we discuss the fact that the war is heating up. All the p...

How can you turn your guests into promoters of your property? Loyal guests can be your best marketers. Don’t overlook their potential. In this episode of the Fuel Hotel Marketing Podcast, we break down some top tips to get your guests engag...

Despite search engines doing their best to push organic results down and replace them with more paid ads, every hotel still relies on a steady stream of free traffic from organic search engine results. SEO can be very daunting due to the vast...

Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless.  However massive social exposure is not always a good thing… So what do you do when a guest tweets a photo of bedbugs, or someone p...

Pokemon are everywhere and Pokemon Go is everywhere in the media right now and everyone is trying to get their own little piece of attention from this world-wide phenomenon by trying to newsjack these imaginary monsters. This is the inspirati...

In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the world of social media. What social media platforms are right for your hotel? What types of posts should your hotel be making? Which hotels are doing a good job on F...

In this week’s episode of the Fuel Hotel Marketing Podcast, we keep it short and sweet. We’ve been a little distracted this week with our local college baseball team, the Coastal Carolina Chanticleers, winning the college world series and...

Your friends from the Fuel Hotel Marketing Podcast took a trip to New Orleans this week for the Hospitality Industry Technology Exposition & Conference (HITEC). We met lots of neat hoteliers and showed off our mobile app, booking engine, ...

In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining a blog? Should the blog be a part of your s...

We get testy with each other this week, as we talk about how to effectively run tests on your website in order to increase conversion and revenue. The episode also features a super-secret special guest from a galaxy far, far away. If y...

We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you. ...

Are you ready to drink from a fire hose? This is a fast-paced episode focuses on ways to influence your potential guest's decision making and increase your online bookings. We cover a bunch of tactics that have a proven track record of gettin...

There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase bookings and RevPar. In this episode, we discuss ...

Everything you need to know about content, links and Google's RankBrain for your hotel SEO in one super episode of the Fuel Hotel Marketing Podcast. What are the top 3 SEO ranking factors? What keywords should my hotel target? How can I make ...

Should my hotel spend its advertising budget on Google adwords? Should my hotel bid on brand keywords? Is Facebook advertising right for my hotel? What is Google Hotel Ads? These questions and more are tackled in this episode of the fuel hote...