The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.

TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Fuel Hotel Marketing Podcast: Episode 67 – 6 Common Analytics Mistakes You May be Making
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. CLICK THE PLAY BUTTON BELO...
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Fuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?
Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never r...
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Fuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?
All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect bait to bring in a new guest. Many ...
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Fuel Hotel Marketing Podcast: Episode 64 – Secrets To Becoming A Hotel Advertising Pro
Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with...
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Fuel Hotel Marketing Podcast: Episode 63 – How To Make Your Hotel Website More Effective By Answering Questions
Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming  a customer. In order to close the uncertainty gap, your website must anticipate and answer questio...
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Fuel Hotel Marketing Podcast: Episode 62 – 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon
Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podcast, we take a look at 5 recent facts that weâ€...
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Fuel Hotel Marketing Podcast: Episode 61 – Breaking Bad-vertising: Top Hotel Marketing Myths Debunked
As marketers, it’s far too easy for us to rest on our past successes and for us to believe that what worked yesterday will work tomorrow. The reality is that things often change and the truths that we hold close to us may end up holding us ...
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Fuel Hotel Marketing Podcast: Episode 60 – Easily Improve Your Guest Satisfaction by Communicating The Right Way
This week, we have a special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communicating properly with your guest and how that ...
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Fuel Hotel Marketing Podcast: Episode 59 – Smarter Hotel Email Automation & Personalization
The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter marketing are required to keep your hote...
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Fuel Hotel Marketing Podcast: Episode 58 – How to Market Your Hotel on a Shoestring Budget
Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics that any hotel can employ to drive more awareness and more bookings to their property. CLICK T...
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Fuel Hotel Marketing Podcast: Episode 57 – What You Missed at HITEC 2017
Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there. CLICK THE PLAY BUTTON BELOW TO START LISTENING. ...
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Fuel Hotel Marketing Podcast: Episode 56 – How Your Hotel Can Dominate the SERP In A Mobile-First World
Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention to PPC, the local listings, and your organic search results. In this episode, we break down all th...
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Fuel Hotel Marketing Podcast: Episode 55 – Set Your Hotel Apart With Unique Amenities
In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from the crowd and offer unique value. At Fuel Travel, we believe that investing in the property is...
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Fuel Hotel Marketing Podcast: Episode 54 – Why Are People Unsubscribing From Your Hotel Emails
The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums, it does remain one of the sure fire ways of d...
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Fuel Hotel Marketing Podcast: Episode 53 – Everything Your Hotel Needs To Know About Attribution Modelling
There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here to help shine a light on the ins and outs...
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Fuel Hotel Marketing Podcast: Episode 52 – The 17 Biggest Booking Engine Mistakes That You Should Avoid
We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their desktop booking experience and they overlook th...
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Fuel Hotel Marketing Podcast: Episode 51 – How Story Telling Can Get You More Bookings
Storytelling is all the rage right now, but it's not a fad. In fact, storytelling has been used as a method of communication for thousands of years. It's also a great way for your hotel to create an emotional connection with your guests, incr...
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Fuel Hotel Marketing Podcast: Episode 50 – Special LIVE Ask Me Anything Edition
To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouraging everyone who has a burning question rel...
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Fuel Hotel Marketing Podcast: Episode 49 – Why You Should Be User Testing Your Hotel Website
We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Marketing Podcast, we discuss how you can take your testing to the next level by using a qualita...
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Fuel Hotel Marketing Podcast: Episode 48 – Stop Blaming Millennials For Increasing Guest Expectations
Let's be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do. One of the common criticisms of Millennials is that...
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