TravelBoom Hotel Marketing Podcast

Regardless of size or location, SEO is the lifeblood for any hotel. For most properties, it's the number one source of continuous, qualified traffic. For years, many people have struggled to know how to find a qualified and experienced SEO ag...

In this episode, we take some of the elements from Stuart Butler's  discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Mar...

Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s the foundation of your marketing initiati...

Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence? In this episode of the Fuel Hotel Marketing Podcast, we solic...

What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the hotel industry. He’s connected to pret...

The world of hotel marketing is vast and complex.  Platforms such as Facebook can drive tons of traffic, but not always revenue.  Other systems, such as Google’s AdWords is typically focused on driving revenue.  The trouble marketers can...

In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest. Before you listen to this episode, be sure to listen to part 1: https://www.travelboommarketing.com/blog/fuel-hotel-marketing-podca...

It's 2017 and it's about time we undertake that time-honored tradition of designating this the year of "something". We've given this a lot of thought hear at Fuel and we've decided that it's about time we put the focus back on the guest. Over...

We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to the types of habit that hotel marketers and hotel marketing agencies should be adopting. In ...

The Fuel team are big fans of being efficient and productive with our time. We are always looking for new tools that help us market our hotels smarter and more effectively. When we can’t find a tool that satisfies our specific needs, someti...

There's no doubt that adWords PPC is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and hotel marketing agencies are making some very avoidable mistakes when managing their campai...

In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-64. The study had some really interesting data and we dig through it and give you some insigh...

Expedia recently launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s partner portal which helps hotels manage their pr...

Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode. CLICK THE PLAY BUTTON BELOW TO START LISTENIN...

Links from other websites to your own hotel website are the foundation of good search ranking, but they also play an important role in exposing new people to your property. A hotel’s goal should be to have a wide and varied link profile fro...

Your hotel website is the cornerstone of your hotel’s success. It’s the focal point of your marketing efforts, the virtual front lobby to your property and the battleground upon which you will win or lose against your competition and the ...

Some of your Fueligan friends attended the first ever Travel Digital Marketing Summit hosted by Leonardo this week. We thought it would be fun to discuss some of the best takeaways from the summit and give our listeners the TL;DW version. C...

For some hotels, Cyber Monday may be the single largest volume booking day of the entire year. Is your property taking part in this phenomenal opportunity? In this episode of the Fuel Hotel Marketing Podcast, we discuss the ways that your hot...

AirBNB seems to be everywhere in the media right now. Will this industry disruptor spell certain doom for the hotel industry, or are there lessons that hoteliers can learn from this innovative start-up that can help them drive more business a...

Hoteliers, and marketers in general, think the conversion process ends once a booking takes place.  This thought process is not only wrong, but it is costing you in lost revenue.  Why? Because once a person converts once, they are much more...