TravelBoom Hotel Marketing Podcast

  What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. CLICK THE PLAY BUTTON BELO...

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Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never r...

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All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect bait to bring in a new guest. Many ...

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Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with...

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Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming  a customer. In order to close the uncertainty gap, your website must anticipate and answer questio...

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Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podcast, we take a look at 5 recent facts that weâ€...

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As marketers, it’s far too easy for us to rest on our past successes and for us to believe that what worked yesterday will work tomorrow. The reality is that things often change and the truths that we hold close to us may end up holding us ...

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This week, we have a special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communicating properly with your guest and how that ...

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The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter marketing are required to keep your hote...

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Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics that any hotel can employ to drive more awareness and more bookings to their property. CLICK T...

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Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there. CLICK THE PLAY BUTTON BELOW TO START LISTENING. ...

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Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention to PPC, the local listings, and your organic search results. In this episode, we break down all th...

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In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from the crowd and offer unique value. At Fuel Travel, we believe that investing in the property is...

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The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums, it does remain one of the sure fire ways of d...

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There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here to help shine a light on the ins and outs...

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We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their desktop booking experience and they overlook th...

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Storytelling is all the rage right now, but it's not a fad. In fact, storytelling has been used as a method of communication for thousands of years. It's also a great way for your hotel to create an emotional connection with your guests, incr...

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To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouraging everyone who has a burning question rel...

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We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Marketing Podcast, we discuss how you can take your testing to the next level by using a qualita...

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Let's be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do. One of the common criticisms of Millennials is that...

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