It's 2017 and it's about time we undertake that time-honored tradition of designating this the year of "something". We've given this a lot of thought hear at Fuel and we've decided that it's about time we put the focus back on the guest. Over...

We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to the types of habit that hotel marketers and hotel marketing agencies should be adopting. In ...

The Fuel team are big fans of being efficient and productive with our time. We are always looking for new tools that help us market our hotels smarter and more effectively. When we can’t find a tool that satisfies our specific needs, someti...

There's no doubt that adWords PPC is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and hotel marketing agencies are making some very avoidable mistakes when managing their campai...

In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-64. The study had some really interesting data and we dig through it and give you some insigh...

Expedia recently launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s partner portal which helps hotels manage their pr...

Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode. CLICK THE PLAY BUTTON BELOW TO START LISTENIN...

Links from other websites to your own hotel website are the foundation of good search ranking, but they also play an important role in exposing new people to your property. A hotel’s goal should be to have a wide and varied link profile fro...

Your hotel website is the cornerstone of your hotel’s success. It’s the focal point of your marketing efforts, the virtual front lobby to your property and the battleground upon which you will win or lose against your competition and the ...

Some of your Fueligan friends attended the first ever Travel Digital Marketing Summit hosted by Leonardo this week. We thought it would be fun to discuss some of the best takeaways from the summit and give our listeners the TL;DW version. C...

For some hotels, Cyber Monday may be the single largest volume booking day of the entire year. Is your property taking part in this phenomenal opportunity? In this episode of the Fuel Hotel Marketing Podcast, we discuss the ways that your hot...

AirBNB seems to be everywhere in the media right now. Will this industry disruptor spell certain doom for the hotel industry, or are there lessons that hoteliers can learn from this innovative start-up that can help them drive more business a...

Hoteliers, and marketers in general, think the conversion process ends once a booking takes place.  This thought process is not only wrong, but it is costing you in lost revenue.  Why? Because once a person converts once, they are much more...

Video is an essential component of any hotel’s marketing strategy. In this episode we dig into some ideas for good content, practical tips, how to integrate the video into your site, how to distribute video on social media and even discuss ...

It's all about Google this week. We discuss the latest changes to the Google Search Engine Results Page, the latest Penguin algorithm update and also check out the latest vacation planning mobile app, Google Trips. CLICK THE PLAY BUTTON BEL...

Mobile Apps are all the rage, in this episode, we look at the good, the bad and the ugly app from the major travel industry players. Find out who’s doing it right and who’s doing it very, very wrong. Also, we look at some data from individu...

Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to and which ones are vanity metrics that can lead you to the wrong conclusion. In this episode, ...

The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, ...

Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to interactive widgets and downloads, the Internet is essentially a great big web of content. In order for ...

In this ultra-competitive hospitality industry, profitability is tough to maintain. Consumers have more research power than ever and have the tools and technology at their disposal to find the best available rate with ease. This, coupled with...