The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.
TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Fuel Hotel Marketing Podcast: Episode 95 – What Hotel Marketers Should Do During A Disaster
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective, the 6 P’s mean creating a plan for how your organization will react in times of trouble. In a disaster, y...
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Fuel Hotel Marketing Podcast: Episode 94 – Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways
Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This report is all about driving consumers through the purchase funnel and ways to improve conve...
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Fuel Hotel Marketing Podcast: Episode 93 – Vendor Takeaways From The 2018 Hotel Technology Study
Following up on the last episode, where the Fueligans took a deep dive into the results of the 2018 Hospitality technology study, this week's episode focuses on the feedback and insight that has been gathered from other technology vendors. D...
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Fuel Hotel Marketing Podcast: Episode 92 – 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors
As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers with a goal to learn where the industry can improve fro...
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Fuel Hotel Marketing Podcast: Episode 91 – 8 Ways Hotels Can Optimize Google My Business
Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks that you can Do Right Now to Optimize Your Google My Business Listing CLICK THE PLAY BUTTON ...
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Fuel Hotel Marketing Podcast: Episode 90 – Secrets from HITEC 2018 Revealed
Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ROC event. Your Fueligan friends were in attendance and we break down what we learned at thi...
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Fuel Hotel Marketing Podcast: Episode 89 – 10 Simple Fixes For Your Hotel Marketing
Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issues any hotel will find with their marketing efforts and how to fix each one. CLICK THE PLAY ...
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Fuel Hotel Marketing Podcast: Episode 88 – Revenue Strategy Secrets Revealed Courtesy Of Duetto
[vc_row][vc_column][vc_column_text]In this week's episode of the Fuel Hotel Marketing Podcast, we dig into the gaps that exist between marketers and revenue managers courtesy of Marco Benvenuti from Duetto CLICK THE PLAY BUTTON BELOW TO START L...
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Fuel Hotel Marketing Podcast: Episode 87 – Is Voice Search Finally Killing SEO?
Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode of the Fuel Hotel Marketing Podcast, we break down these changes, what it means for your hot...
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Fuel Hotel Marketing Podcast: Episode 86 – 10 Things You Need For A Successful Hotel PPC Strategy
These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly aren’t following these best practices. Here are ...
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Fuel Hotel Marketing Podcast: Episode 85 – ADA and WCAG 2.0 For Hotel Websites: What You Need To Know
Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’s Fuel Hotel Marketing Podcast. CLICK THE PLAY BUTTON BELOW TO START LISTENING. If...
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Fuel Hotel Marketing Podcast: Episode 84 – Why Won’t TripAdvisor Answer These 3 Questions?
Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s largest review and hotel shopping platform. Since the beginning of 2018, we have been notic...
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Fuel Hotel Marketing Podcast: Episode 83 – 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)
On today’s episode, find out all of the mistakes that are holding your hotel email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. CLICK THE PLAY BUTTON BELOW TO START LISTENING. I...
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Fuel Hotel Marketing Podcast: Episode 82 – What Hotels Need To Know About GDPR Before It’s Too Late
In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot of information and misinformation floating around about GDPR and we try to cut through the no...
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Fuel Hotel Marketing Podcast: Episode 81 – Top 10 Ways To Drive Direct Bookings In 2018
How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast. Digital marketing has made marketing so much more effective, but at the same tim...
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Fuel Hotel Marketing Podcast: Episode 80 – Hotel Booking Data Reveals Surprising Consumer Mobile Behavior
Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer....
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Fuel Hotel Marketing Podcast: Episode 79 – These Google Changes Will Rock Your Hotel’s World in 2018
Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer....
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Fuel Hotel Marketing Podcast: Episode 78 – Your Hotel Isn’t Ready For The Second Mobile Tipping Point
Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white paper from Criteo and also dig into some of our...
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Fuel Hotel Marketing Podcast: Episode 77 – Why Hotels Should Be Paying Attention To AR, VR And AI
There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these things mean to you as a hotelier and how can the...
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Fuel Hotel Marketing Podcast: Episode 76 – Don’t Believe The Hype About Blockchain Or Voice Search…Yet
There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about both of these 'megatrends' and analyze the l...
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