The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.
TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Fuel Hotel Marketing Podcast: Episode 76 – Don’t Believe The Hype About Blockchain Or Voice Search…Yet
There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about both of these 'megatrends' and analyze the l...
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Fuel Hotel Marketing Podcast: Episode 75 – Is SEO Finally Dead In 2018? Listen And Find Out.
We’ve been hearing that ‘SEO is dead’ for the better part of the last 4 years. While it’s certainly true that the value of SEO has become harder to understand and that the tactics employed to accomplish search ranking continues to evo...
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Fuel Hotel Marketing Podcast: Episode 74 – Are There Troubles At TripAdvisor?
TripAdvisor is setting the stage for a year full of changes in 2018. They launched a major new initiative at the very end of 2017 with Sponsored Positions and are now in the process of completely revamping their internal structures. Today we ...
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Fuel Hotel Marketing Podcast: Episode 73 – The Hotel Industry’s New Year Wish List for 2018
Hoteliers - If you had one hotel marketing related wish, what would it be? We asked. You responded. Here are some of the best answers we received from hoteliers and industry experts. We break them down and have some fun in the festive episode of t...
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Fuel Hotel Marketing Podcast: Episode 72 – 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes
In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy far, far away and hotel marketing. Listen to f...
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Fuel Hotel Marketing Podcast: Episode 71 – The Things You Must Do Before Your Hotel Opens
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property and just hope people show up. R...
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Fuel Hotel Marketing Podcast: Episode 70 – What Happens When Phone Agents Act Like Your Website?
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors. CLICK THE PLAY BUTTON BELOW TO START LISTENING...
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Fuel Hotel Marketing Podcast: Episode 69 – 5 Simple Marketing Psychology Hacks To Increase Direct Bookings
Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psychology tactics that persuade people ...
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Fuel Hotel Marketing Podcast: Episode 68 – Top 8 Travel Trend Predictions For 2018
In this week’s episode of the Fuel Hotel Marketing Podcast, we break down Booking.com’s top 8 travel predictions for 2018. Looking for inspiration for your 2018 travel? Facilitating reservations for more than 1,500,000 room night...
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Fuel Hotel Marketing Podcast: Episode 67 – 6 Common Analytics Mistakes You May be Making
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. CLICK THE PLAY BUTTON BELO...
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Fuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?
Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never r...
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Fuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?
All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect bait to bring in a new guest. Many ...
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Fuel Hotel Marketing Podcast: Episode 64 – Secrets To Becoming A Hotel Advertising Pro
Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with...
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Fuel Hotel Marketing Podcast: Episode 63 – How To Make Your Hotel Website More Effective By Answering Questions
Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming  a customer. In order to close the uncertainty gap, your website must anticipate and answer questio...
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Fuel Hotel Marketing Podcast: Episode 62 – 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon
Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podcast, we take a look at 5 recent facts that weâ€...
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Fuel Hotel Marketing Podcast: Episode 61 – Breaking Bad-vertising: Top Hotel Marketing Myths Debunked
As marketers, it’s far too easy for us to rest on our past successes and for us to believe that what worked yesterday will work tomorrow. The reality is that things often change and the truths that we hold close to us may end up holding us ...
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Fuel Hotel Marketing Podcast: Episode 60 – Easily Improve Your Guest Satisfaction by Communicating The Right Way
This week, we have a special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communicating properly with your guest and how that ...
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Fuel Hotel Marketing Podcast: Episode 59 – Smarter Hotel Email Automation & Personalization
The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter marketing are required to keep your hote...
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Fuel Hotel Marketing Podcast: Episode 58 – How to Market Your Hotel on a Shoestring Budget
Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics that any hotel can employ to drive more awareness and more bookings to their property. CLICK T...
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Fuel Hotel Marketing Podcast: Episode 57 – What You Missed at HITEC 2017
Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there. CLICK THE PLAY BUTTON BELOW TO START LISTENING. ...
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