Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so why wouldn’t you take care of your website in the same way?
Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.
The world has been rocked by the news of another celebrity breakup this week. I'm not talking about Ben Affleck and Jennifer Garner — that one has been discussed enough already. I'm referring to Yahoo and Bing.