July 6, 2022 · Jeremy Razook
Tag: ppc
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March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
July 30, 2021 · Cassey Reynoso
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
June 18, 2021 · Jeremy Razook
Fast & Easy Mobile PPC Tips For Hotels
More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.
March 27, 2017 · Meisha Bochicchio
Earn More Real Estate on Hotel Search Results Pages
Hotel SERPs are a crowded space - how can your hotel gain more traction? We cover how you can gain more space in engines from a paid & organic perspective.
March 13, 2016 · Phil Foriska
Will Recent SERP Changes Impact Hotel PPC?
Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.
October 2, 2015 · Phil Foriska
Google Releases Customer Match For Adwords
Google's new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.
August 18, 2015 · Meisha Bochicchio
Hotel PPC: The Right Ad For The Right Customer At The Right Time
Learn how to reach the right hotel customer at the right time with our handy hotel PPC guide. We discuss the 5 best ad types for different sales goals.
July 7, 2015 · Stuart Butler
Is Yahoo really dumping Bing in favor of Google Ads?
The world has been rocked by the news of another celebrity breakup this week. I'm not talking about Ben Affleck and Jennifer Garner — that one has been discussed enough already. I'm referring to Yahoo and Bing.
April 27, 2015 · Meisha Bochicchio
Google Hotel Ads: Everything You Need To Know
Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners - check out our rundown on the basics of this exciting new program for hotels.
April 27, 2015 · Meisha Bochicchio
Google Hotel Ads Placements
Learn where ads in the Google Hotel Ads program serve throughout the Google platform and why your hotel should be bidding for placement.
April 27, 2015 · Meisha Bochicchio