July 8, 2021 · travelboom

Fuel Hotel Marketing Podcast: Episode 21 – What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)

The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professional...

July 8, 2021 · travelboom

Fuel Hotel Marketing Podcast: Episode 11 – What We Learned at HITEC 2016

In this week's Hotel Marketing Podcast, we talk about the hottest new digital trends for the hotel industry and mention a few of our favorite vendors.

April 18, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 110 – The Real Value of Hotel Micro Influencers (with Flip.to and Navis)

Still trying to figure out this whole “influencer” phenomena that’s getting more than its fair share of coverage in hospitality blogs? In this episode of the Fuel Hotel Marketing Podcast, we solicit the hel...

April 8, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 109 – Hotel 101: Sending An Amazing Marketing Email

We’re kicking off an awesome new series in 2019 to introduce our audience, clients, and colleagues to the core best-practices in hotel marketing. The idea being if you have just been thrown in to the hotel mark...

April 2, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 108 – These 6 Analytics Anomalies Give Hotels Agita

This episode was inspired by our own older podcast episodes that helps you diagnose anomalies in your analytics data. We get questions from our clients on a regular basis when something in their data doesn’t fe...

March 20, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 107 – How Hotels Can Use Their Authority To Drive More Bookings

In this episode, we have a special guest, Neil Howe, and we discuss ways in which a hotel GM or Owner can leverage their authority to drive more bookings. Neil is a best selling author and entrepreneur, known as ...

March 12, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 106 – Top 10 Ways To Reach New Hotel Guests

Assuming that you’ve been implementing all of the tips we’ve provided on the Fuel Hotel Marketing Podcast thus far, your property is immaculate and your staff are super-friendly. That means that you don’t h...

February 26, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 105 – Top List Of Top 10 Lists For Hotels in 2019

Each year, we get inundated by articles containing the top 10 list of something. We thought we’d save you some time by combining 5 of our favorite top 10 lists for hotel marketing and summarize them in this han...

February 12, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 104 – 6 Game Changing Tech Trends in 2019

Guess what? It’s no longer the “Year of Mobile”. While it seems as if mobile has been the “trend for the past 5 years, I think it’s time to acknowledge the fact that mobile is the minimum ante to pl...

January 26, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 103 – 6 Hotel Website Audits That Will Save You From Losing Money

Today on the Fuel Hotel Marketing Podcast we are going to cover how to make the most of your marketing efforts by setting up a schedule of continual proofing to guarantee your hotel’s site is ready to convert g...

January 13, 2019 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 102 – How to Respond to Bad Hotel Reviews

In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best practices and give advice on how to avoid the pitfalls by leaving ...

December 20, 2018 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 101 – Top 10 Hotel Website Entry Points Based on Conversion Rate

Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in terms of landing pages. Since conversion rate is relative to ...