March 13, 2016 · Phil Foriska

Will Recent SERP Changes Impact Hotel PPC?

Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.

March 11, 2016 · Meisha Bochicchio

Destinations On Google Rolls Out As Latest Travel Disruptor

Google just rolled out massive changes to travel search engine results pages that will have a huge impact across the board for the travel marketing sector.

February 5, 2016 · Meisha Bochicchio

Google Update: Get Ready For A Drop In Organic Traffic, Travel Marketers

The latest Google update is specific to travel related searches via mobile devices and could have major implications for the travel marketing industry.