March 27, 2024 · Alyssa Fate

What Should a Hotel Blog About?

A well-maintained hotel blog can be a powerful tool for enhancing your hotel’s online presence, attracting targeted traffic, and improving your search engine rankings over time. But, what should a hotel blog about? Writing Content for Hotel ...

February 21, 2024 · Alyssa Fate

Top Hotel Marketing Myths Debunked

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myt...

business associates having drinks and looking at a digital tablet in the lobby

March 28, 2023 · Alyssa Fate

Must-Have Hotel Website Features

The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their ful...

February 27, 2023 · Jeremy Razook

Keyword Research for Hotels

Keyword research for hotels is an integral piece of your hotel's performance online. Get expert tips that will help you find the best keywords for your site.

Programmer sitting at desk setting up hotel website A/B test - graphic

February 24, 2023 · Alyssa Fate

Improving Hotel Website Conversion Rates with A/B Testing

Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t ...

January 23, 2023 · travelboom

Reputation Management for Hotels

The perception of your hotel can influence the decision of potential visitors and impact future business. Managing your brand reputation in the digital space takes careful monitoring of reviews across the web, including OTAs and forums, social med...

December 16, 2022 · Alyssa Fate

Promote Your Hotel Before It Opens – 10 Strategies For Success

Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...

Two people pulling a rope in a game of tug-of-war.

September 1, 2022 · Jeremy Razook

The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)

The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...

July 28, 2022 · Pete DiMaio

These 10 Things Are Probably Broken With Your Hotel’s Marketing

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...

Big Idea Concept, The man turns on the lightbulb in the maze-shaped brain

June 9, 2022 · Alyssa Fate

5 Marketing Psychology Tactics To Increase Direct Bookings

In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chaser...

January 14, 2022 · Pete DiMaio

Hotel Photography: The Asset You Aren’t Assessing

Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can mak...