September 1, 2023 · Pete DiMaio

Loyalty Programs for Hotels

Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...

August 21, 2023 · Leanne deMaille

These are the Review Channels Hotels Must Prioritize

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...

Woman floating on an inner tube in a pool.

August 10, 2023 · Pam Doute

5 Ways Hotels Can Ease Traveler Budget Concerns

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to to...

Woman packing suitcase for summer trip, including face masks and travel-sized antibacterial hand gels

August 9, 2023 · Alyssa Fate

Does COVID Still Have An Impact On Leisure Travel?

In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe. A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...

Happy tourists choosing hotel and booking room online flat vector illustration.

August 3, 2023 · Jeremy Razook

Why Hotels MUST Optimize for (Organic, Paid, Meta) Search or Risk Getting Left Behind

The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But...

July 31, 2023 · Alyssa Fate

Wellness Travel

According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be e...

May 31, 2023 · Jeremy Razook

Is Google’s Search Generative Experience (SGE) the end of organic search for hotels?

You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conver...

April 12, 2023 · Leanne deMaille

REIT Alert: Website Valuation for Hotel Investors

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. Should it be? In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, c...

January 31, 2023 · Pete DiMaio

Everything You Need to Know About Tripadvisor Sponsored Placements

TripAdvisor has just rolled out their Sponsored Position system to hotels. Now, hotels can buy the top, typically #1 ranked, property position for their destination. Is this a savior for lower ranked properties or just a money grab? Here's...

November 21, 2022 · Pete DiMaio

Recession Proof Your Hotel Marketing

A potential recession is looming and hoteliers need to prepare. These tips will help you recession proof your hotel marketing and survive with smaller budgets and higher costs

July 28, 2022 · Pete DiMaio

These 10 Things Are Probably Broken With Your Hotel’s Marketing

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...