May 7, 2020 · Melissa Kavanagh
Author: Melissa Kavanagh
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April 23, 2020 · Melissa Kavanagh
Has the Leisure Hotel Market Turned the COVID-19 Recovery Corner?
We have been very closely monitoring our client data in conjunction with data and trends released from other industry experts to see how our clients compare, and gain any insight for recovery and marketing strategies. In this analysis, we are usin...March 27, 2020 · Melissa Kavanagh
What COVID-19 Means for Your Hotel Analytics Data
There is nothing simple about the situation we are contending with right now. The more you can do to make sure your data is well annotated and utilized in the best way possible now, the more likely you will be able to share your insights with your...June 2, 2017 · Melissa Kavanagh
3 Steps to Ensure Your Booking Engine Tracks Correctly in Google Analytics
Does your hotel's booking engine live on a separate domain? If so, you'll need to take a few steps to ensure Google Analytics is tracking properly.January 13, 2017 · Melissa Kavanagh
Common Pitfalls of Google Analytics Campaign Tracking
Need help with Google Analytics campaign tracking? Here is a great breakdown of how to implement and common pitfalls you may encounter.September 9, 2016 · Melissa Kavanagh
10 Hotel Marketing Metrics That Actually Matter
Using your hotel's online data to manage marketing decisions can be tricky. What metrics actually matter? We've got the answer. Here are the top 10 metrics that you should actually pay attention to.November 6, 2015 · Melissa Kavanagh
Hotel User Experience: The Key to Driving Revenue
See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.September 30, 2015 · Melissa Kavanagh
Two Surprising Ways Google Analytics Differs from Adobe Analytics
In this post we're taking a look at some distinct data discrepancies in Time On Site and Direct Traffic between Adobe SiteCatalyst Analytics and Google Analytics.July 31, 2015 · Melissa Kavanagh
Are Shorter Vacation Booking Windows A Growing Trend?
A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend.May 28, 2015 · Melissa Kavanagh