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Woman looking at hotel analytics

March 27, 2020 · Melissa Kavanagh

What COVID-19 Means for Your Hotel Analytics Data

There is nothing simple about the situation we are contending with right now. The more you can do to make sure your data is well annotated and utilized in the best way possible now, the more likely you will be able to share your insights with your...
Indecisive Purpose - Hotel Email Marketing

September 9, 2016 · Melissa Kavanagh

10 Hotel Marketing Metrics That Actually Matter

Using your hotel's online data to manage marketing decisions can be tricky. What metrics actually matter? We've got the answer. Here are the top 10 metrics that you should actually pay attention to.

May 28, 2015 · Melissa Kavanagh

The KIND® Way of Brand Reputation Management

KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly - see what your hotel can learn from their reputation management experience.